Friends with Business Benefits
Friends with Business Benefits
112. SUMMER SERIES - What would your business look like if Instagram disappeared?
0:00
Current time: 0:00 / Total time: -32:20
-32:20

112. SUMMER SERIES - What would your business look like if Instagram disappeared?


Welcome to the Summer Series! After 5 years and 100 episodes, we’re re-releasing some of our favourite conversations while we take some time off from recording. Perhaps you missed them the first time round, but even if you’ve heard them before, we think they’re worth another listen. Friends With Business Benefits will be back with fresh, new episodes in September. In the meantime, we hope you have a great summer.


What would your business look like if Instagram disappeared?

Originally published March 2021

We love Instagram, but are we guilty of putting all our eggs in one basket when it comes to marketing? This week, we explore what our businesses might look like if Instagram disappeared and ask whether we’re giving it more focus than it deserves.

This episode includes: 

  • The dangers of becoming a slave to the algorithm and why trying to ‘beat’ it might mean we’re focussed on being good Instagramers rather than good business owners.

  • Other mediums for communicating with your audience and why some content might work harder away from Instagram.

  • Thoughts on marketing with intention.

  • What this means for business owners who started out on Instagram and ideas for getting out of the Insta bubble.

Show Links

Being Freelance Facebook Group

The Freelance Lifestylers Facebook Group

Connect with us

Friends With Business Benefits on Substack

charlieswift.com

love-audrey.com

Find Us On Instagram

@loveaudrey83

@_charlieswift

Subscribe to our mailing lists

Franky’s Mailing List

Charlie’s Mailing List

Discussion about this podcast

Friends with Business Benefits
Friends with Business Benefits
Friends with Business Benefits hosted by Charlie Swift and Franky Shanahan is a podcast for creatives who crave connection, understanding and support.
Hello, we are Charlie and Franky, two self-employed business owners living in Bristol in the southwest of England.
Franky runs a copywriting business called Love Audrey, helping brands and creative businesses find their voice and tell their story online. As a business mentor to creative mamas, Charlie supports women to build their businesses alongside raising a family.
For the last 5 years, we’ve been meeting for regular co-mentoring sessions. Working for yourself can be lonely at times, but through our monthly meet-ups, we’ve found the support and accountability we were craving in our working lives.
Through our podcast, we hope to continue these conversations, share what we’re learning and also learn from you, our listeners.
Business Mentoring for Creative Mamas: https://charlieswift.com
Copywriting for Creatives: https://www.love-audrey.com