Welcome to the Summer Series! After 5 years and 100 episodes, we’re re-releasing some of our favourite conversations while we take some time off from recording. Perhaps you missed them the first time round, but even if you’ve heard them before, we think they’re worth another listen. Friends With Business Benefits will be back with fresh, new episodes in September. In the meantime, we hope you have a great summer.
What would your business look like if Instagram disappeared?
Originally published March 2021
We love Instagram, but are we guilty of putting all our eggs in one basket when it comes to marketing? This week, we explore what our businesses might look like if Instagram disappeared and ask whether we’re giving it more focus than it deserves.
This episode includes:
The dangers of becoming a slave to the algorithm and why trying to ‘beat’ it might mean we’re focussed on being good Instagramers rather than good business owners.
Other mediums for communicating with your audience and why some content might work harder away from Instagram.
Thoughts on marketing with intention.
What this means for business owners who started out on Instagram and ideas for getting out of the Insta bubble.
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The Freelance Lifestylers Facebook Group
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112. SUMMER SERIES - What would your business look like if Instagram disappeared?