Friends with Business Benefits
Friends with Business Benefits
116. SUMMER SERIES - What to Do if Selling Gives You the Ick
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116. SUMMER SERIES - What to Do if Selling Gives You the Ick


Welcome to the Summer Series! After 5 years and 100 episodes, we’re re-releasing some of our favourite conversations while we take some time off from recording. Perhaps you missed them the first time round, but even if you’ve heard them before, we think they’re worth another listen. Friends With Business Benefits will be back with fresh, new episodes in September. In the meantime, we hope you have a great summer.


What to Do if Selling Gives You the Ick

Originally published June 2022

Does promoting your products and services make you feel a bit… uncomfortable? Do you struggle to show up and sell your stuff? Well, you’re not alone. As well as experiencing this ourselves, it’s something we hear all the time from clients. 

In this episode, we’re chatting about why selling can be hard and sharing our advice to make the whole process easier. We cover a lot of ground, including what is and isn’t ‘hard selling’, the mindset shift you might need to make more sales and our new mantra - ‘you are allowed to sell your stuff and make money’.      

Links and Further Reading

How to Create a Seamless, On-Brand Customer Experience 

Liz Mosley 


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Discussion about this podcast

Friends with Business Benefits
Friends with Business Benefits
Friends with Business Benefits hosted by Charlie Swift and Franky Shanahan is a podcast for creatives who crave connection, understanding and support.
Hello, we are Charlie and Franky, two self-employed business owners living in Bristol in the southwest of England.
Franky runs a copywriting business called Love Audrey, helping brands and creative businesses find their voice and tell their story online. As a business mentor to creative mamas, Charlie supports women to build their businesses alongside raising a family.
For the last 5 years, we’ve been meeting for regular co-mentoring sessions. Working for yourself can be lonely at times, but through our monthly meet-ups, we’ve found the support and accountability we were craving in our working lives.
Through our podcast, we hope to continue these conversations, share what we’re learning and also learn from you, our listeners.
Business Mentoring for Creative Mamas: https://charlieswift.com
Copywriting for Creatives: https://www.love-audrey.com