83. What Makes a Good Email Lead Magnet?

Friends with Business Benefits

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83. What Makes a Good Email Lead Magnet?

Charlie Swift

May 12, 2023

In this episode, we're discussing what makes a good email lead magnet. We share our differing stances on having lead magnets in our businesses, chat through the pros and cons of differnt types of lead magnets and how to choose one that aligns with your strategy.

We also share what to do once you have your lead magnet in place, how to buil an email nuture sequence and how to make the most of your content.

Discussion about this podcast

Friends with Business Benefits

Friends with Business Benefits hosted by Charlie Swift and Franky Shanahan is a podcast for creatives who crave connection, understanding and support.

Hello, we are Charlie and Franky, two self-employed business owners living in Bristol in the southwest of England.

Franky runs a copywriting business called Love Audrey, helping brands and creative businesses find their voice and tell their story online. As a business mentor to creative mamas, Charlie supports women to build their businesses alongside raising a family.

For the last 5 years, we’ve been meeting for regular co-mentoring sessions. Working for yourself can be lonely at times, but through our monthly meet-ups, we’ve found the support and accountability we were craving in our working lives.

Through our podcast, we hope to continue these conversations, share what we’re learning and also learn from you, our listeners.

Business Mentoring for Creative Mamas: https://charlieswift.com

Copywriting for Creatives: https://www.love-audrey.com

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