Friends with Business Benefits
Friends with Business Benefits
119. Email Marketing Deep Dive
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119. Email Marketing Deep Dive

This week, we’re chatting all things email marketing.

To kick things off, Franky shares a personal dilemma about whether or not she should move her mailing list away from Mailchimp and/or start a Substack. As well as covering the pros and cons of various email marketing platforms, we also discuss strategy, consistency, outsourcing and AI, what we write about and how we come up with ideas.  

Links and Further Reading:

What Makes a Good Email Lead Magnet?

Are You Going to Start a Substack?

How Are We Showing Up On Substack This Year 

Flodesk (affiliate link)

Boatman Admin Services

Plotting by Katie Sadler

Liz Mosley

Hi Communications

Join the conversation on Substack where you can share your thoughts on this episode and tell us about your own email marketing in the comments. We’d love to hear from you!

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Discussion about this podcast

Friends with Business Benefits
Friends with Business Benefits
Friends with Business Benefits hosted by Charlie Swift and Franky Shanahan is a podcast for creatives who crave connection, understanding and support.
Hello, we are Charlie and Franky, two self-employed business owners living in Bristol in the southwest of England.
Franky runs a copywriting business called Love Audrey, helping brands and creative businesses find their voice and tell their story online. As a business mentor to creative mamas, Charlie supports women to build their businesses alongside raising a family.
For the last 5 years, we’ve been meeting for regular co-mentoring sessions. Working for yourself can be lonely at times, but through our monthly meet-ups, we’ve found the support and accountability we were craving in our working lives.
Through our podcast, we hope to continue these conversations, share what we’re learning and also learn from you, our listeners.
Business Mentoring for Creative Mamas: https://charlieswift.com
Copywriting for Creatives: https://www.love-audrey.com